Why You Should Make Branded T-Shirts Part of Your Marketing Plan
When you put your logo or message on a t-shirt, anyone who wears it advertises your brand every time they go out. They’re walking, talking billboards for your company—especially if someone asks them “who” they’re wearing. Custom branded t-shirts offer amazing ROI for your marketing dollars and campaigns. Plus, if you get the “right people,” like influencers or industry celebrities to wear your t-shirt, then other people will pay attention to your brand.
Here are four powerful stats that clearly illustrate the power of a logoed t-shirt to keep your brand top of mind for thousands of people every day.
1. Logoed t-shirts go the distance… did you know 80% of people own at least one promo t-shirt—and they keep and wear that t-shirt for 14 months or more? If you choose a high-quality, well-fitting t-shirt with a tasteful logo design, your fans will wear your logo, here, there and everywhere. Perfect for prospects, clients and employees!
2. All eyes on your logo… did you know a promo t-shirt generates an average of 3,400 impressions during its lifetime? A branded t-shirt really is a walking, talking billboard for your brand. Choose a custom style your fans want to wear!
3. They really want t-shirts… did you know that 85% of consumers around the world can remember companies that gave them promotional clothing, like t-shirts? Give your loyal clients logoed t-shirts as thank-yous for their business. Choose soft, flattering t-shirts with a retail-inspired design they’ll wear everywhere.
4. Keep those t-shirts coming… did you know 80% of Americans have an emotional attachment to at least one of their t-shirts? Give your employees a t-shirt for a special event, holiday party, fundraiser or award. T-shirts are also great items for school graduations, field trips, clubs and other memorable events.
5 Powerful Reasons Branded T-Shirts Offer Great ROI
Need more convincing? Check out some reasons why t-shirts offer great bang for your marketing buck.
1. T-shirts are useful and wearable promo items.
People wear their favorite t-shirts every day, to work, school, shopping, to hang out with friends and more. Unlike a mobile banner ad, people can use your “walking advertisement,” especially if you’ve chosen a high-quality t-shirt style they like, such as with custom colors or pockets.
2. There are lots of custom t-shirt styles to match your brand.
The t-shirt style, color and fit matters. You’ll find so many t-shirt options in the promotional industry to match exactly what your employees or clients love to wear. Choose colors, or even color blocking, to match your brand or event.
3. There are endless ways to customize a t-shirt.
A t-shirt provides a huge blank canvas for your logo, message, artwork or slogan. You can decorate the front, the back and the sleeves for maximum exposure. There are lots of decoration methods to choose from, including specialty screen-printing inks, eco-friendly inks, heat transfers, embroidery, laser etching, direct to garment printing, sublimation printing and embossing.
4. T-shirts make people feel part of your “brand.”
Your employees will love a high-quality logoed shirt to wear at work, at events and even on the weekends. They’ll feel a sense of company morale and belonging. Give your clients branded t-shirts as a thank you, and use promo t-shirts as giveaways to prospects at trade shows and events
5. T-shirts are economical to buy and produce.
T-shirts offer great bang for your marketing buck vs. other promo products. You’ll find high-quality tshirts at all different price points, and you can get printed designs at very reasonable prices—especially when you buy in bulk.
Get Started Today
Boost your marketing with logoed tees! To order your custom t-shirts, contact Glenn at 302-354-1839 or glenn@avenue121.com or visit www.avenue121.com.
